- Buy local advert
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thecesspit
- April 20th, 11:50
There's a radio advert being run on the likes of the Zone FM that talks about buying local to help the economy. Some of the wording was -interesting- but I can't recall whose running it, so I can find a transcript or check that I wasn't mishearing their analogy.
Edit solved it :
The Zone FM is running an ad that start something like "take a stick, and bend it. It breaks. Take a bundle of sticks and they are stronger together. Victoria's economy is like that... the more we stick together, the stronger we are". Very good, except they may want to look at the etymology of "Fascist", which comes from the Italian/Latin :
"The term fascismo is derived from the Latin word fasces. The fasces, which consisted of a bundle of rods that were tied around an axe, was an ancient Roman symbol of the authority of the civic magistrate" (ref: wikipedia).
The symbology is that a single stick is weak, while a bundle of sticks is strong. "The symbolism of the fasces suggested strength through unity". A common idea through early fascism, and on into the 1920's and 30's heyday of fascism, used by Mussolini and others.
The advert is paid for by the Zone FM (a message from the zone fm) and is a mostly reasonable request for people to think about buying local, to support local businesses and keep the Greater Victoria economy strong (strength through unity). I'm sure they don't really mean a local nationalism, to build a anti-liberal, corporatist armed revolution. I wouldn't expect the next Fascist revolutionaries to be fueled by an alternative rock radio station on an island of the left coast of North America.
So, possibly a metaphor that's interesting to use. And probably 200 feet above the heads of most people anyways.